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Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Facebook Photo Removed

A business was found to have breached advertising standards in relation to a photo on Facebook.  See Smart Company

Smirnoff Responsible for Comments of Users on Facebook

The Board considered that the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a manner calculated to promote or oppose directly or indirectly that product. The Board determined that the provisions of the Code apply to an advertiser’s Facebook page. As a Facebook page can be used to engage with customers, the Board further considered that the Code applies to the content generated by the advertisers as well as material or comments posted by users or friends.”


See Diageo Australia 

New gTLDs by Australian Companies

Here is my list of new gTLDs applied for by Australian companies, Universities and governments.  There were a number of Victorian Universities who applied, plus the NSW Government and the Victorian Government.  Commonwealth Bank made three applications, as did iSelect.  A number will be contested (as marked in bold) below.

  • AFL
  • AMP
  • ANZ
  • AUSPOST
  • BEST
  • BOND
  • BOOK
  • CANCERRESEARCH
  • CBA
  • CEO
  • COMMBANK
  • NETBANK
  • COURSES
  • FILM
  • GLOBALX
  • IINET
  • KRED
  • LATROBE
  • COMPARE
  • SELECT
  • ISELECT
  • CPA
  • MELBOURNE
  • MONASH
  • NAB
  • UBANK
  • PHYSIO
  • RMIT
  • SALON
  • SBS
  • TAB
  • TENNIS
  • SEEK
  • SELECT
  • SEVEN
  • STUDY
  • SYDNEY
  • WEBJET
  • WOODSIDE
  • YELLOWPAGES
There are a number of multiple applications for the one gTLD, such as ART, AUCTION, BOOK, BET, BABY, HOTEL, HOT, GROUP, GREEN, GAME, CLOUD, CLUB, AUDIO, AUTO, SECURITY, FREE, RIP, MOBILE, MUSIC, NEWS, NOW, ONLINE, PIZZA, PLAY, POKER, PROPERTY, RACING, RADIO, RESTAURANT, RUGBY, SALE, SCHOOL, SEARCH, SHOP, SITE, VIP and SUCKS.  There was one PORN application and two SEX applications (and one SEXY application).

There were two applications from New Zealand, KIWI and RIP.

Amazon made over 70 applications for words in English, and a bunch more in non-Roman text.  Google made about 100 applications, under the name Charleston Road Registry Inc..  Facebook did not make any applications.

Wrap up - current issues

John will be travelling interstate on Monday, so Carly will be taking his place for the last lecture.

This lecture will focus on current issues, using Facebook as a marketing case study.  Have a look at the following articles to start with:

IPO articles and here

marketing - 10 examples

marketing tips

facebook marketing bible

What are the risks of using social media as a marketing tool?

Jail time for Facebook Photos


A New South Wales man has been jailed for six months for posting nude pictures of his former lover on Facebook, Fairfax media has reported.
In the first social networking-related conviction in Australian history, Ravshan ”Ronnie” Usmanov posted six nude photos of his ex-girlfriend on Facebook shortly after they broke up.
The photos showed his ex-girlfriend "nude in certain positions and clearly showing her breasts and genitalia."
"I put the photos up because she hurt me and it was the only thing (I had) to hurt her," Usmanov, 20, was quoted by the Sydney Morning Herald as telling the police.
According to the report, Usmanov also emailed his girlfriend after posting the pictures, saying, “Some of your photos are now on Facebook."
The woman, who cannot be identified, requested Usmanov to take the pictures down but called the police when he refused.
In 2010, a New Zealand man was sentenced to four months in jail for posting a naked photo of his ex-girlfriend on Facebook.
His act was described as one of "irresponsible drunken rage" by presiding judge, who also said, "Technology can't be used in this way. You would do incalculable damage to someone's reputation."


Source:  Yahoo website

Yahoo Facebook Patent War


 Yahoo has demanded licensing fees from Facebook for use of its technology, the companies said on Monday, potentially engulfing social media in the patent battles and lawsuits raging across much of the tech sector.
Yahoo has asserted claims on patents that include the technical mechanisms in the Facebook's ads, privacy controls, news feed and messaging service, according to a source briefed on the matter.
Representatives from the two companies met on Monday and the talks involved 10 to 20 of Yahoo's patents, said the source, who was not aware of what specific dollar demands Yahoo may have made for licenses.

Online Privacy

A good comment:  "The piracy of online privacy".

"Online privacy doesn’t exist. It was lost years ago. And not only was it taken, we’ve all already gotten used to it. Loss of privacy is a fundamental tradeoff at the very core of social networking. Our privacy has been taken in service of the social tools we so crave and suddenly cannot live without. If not for the piracy of privacy, Facebook wouldn’t exist. Nor would Twitter. Nor even would Gmail, Foursquare, Groupon, Zynga, etc.  And yet people keep fretting about losing what’s already gone...."

Faceless Net Giants

A story in the Sydney Morning Herald:  "Faceless Net Giants Writing Own Rule Books."  If you upset Google (or Google Ireland -- the company that Google hides behind), they can just make you disappear.

"Australians use them more than any other websites and to many they have become essential services, oiling the wheels of life and commerce at the click of a mouse. 


But when Google or Facebook no longer wants you, it can be all but impossible to find out why, as internet entrepreneur Mark Bowyer and others have found to their cost.

Earlier this year Google banned ads from his travel website, Rusty Compass, because it said the site "poses a risk of generating invalid activity".

Social Networks Seminar

There is an expensive seminar on 1 April regarding social networks.

"As the flames of revolution in the Middle East continue to be fanned by Facebook groups and a chorus of tweets, our panel of international experts tackles the massive potential and limitations of social technologies.

Together they will take a look at the role social media is playing in bringing about true democracy, challenging conventional economies and helping the scientific community accelerate research."

Details here if interested.

Fined For Conduct of Facebook Fans

In his judgment Justice Finkelstein held that: "while it cannot be said that Allergy Pathway was responsible for the initial publication of testimonials (the original publisher was the third party who posted the testimonials on Allergy Pathway's Twitter and Facebook pages) it is appropriate to conclude that Allergy Pathway accepted responsibility for the publications when it knew of them and decided not to remove them. Hence it became the publisher of the testimonials."

In responding to the judgment, ACCC chairman Graeme Samuel said: "Many corporations now use Facebook "Fan" pages and Twitter accounts to promote their businesses. This outcome confirms that any business that decides to leave public testimonials or other comments on their Facebook and Twitter pages will be held responsible if they are false, misleading or deceptive."

See ACCC Press Release

ACCC v. Allergy Pathway [2011] FCA 74


Facebook, MySpace, Yahoo

Facebook, MySpace Messages Are Protected: Judge

A district judge has reversed a magistrate judge's ruling that fashion house Christian Audigier Inc. can subpoena the Facebook Inc. and MySpace Inc. communications of an artist who sued the designer for copyright infringement, finding that messages on the social networking sites are protected information.

Yahoo, Facebook Back Google In YouTube IP Case

Facebook Inc., eBay Inc., IAC/InterActiveCorp and Yahoo Inc. have urged a federal judge to rule against Viacom International Inc. in its copyright lawsuit against Google Inc. over video-sharing website YouTube Inc., arguing that a victory for Viacom in the case would hurt online commerce.


How I Got Sued by Facebook

http://petewarden.typepad.com/searchbrowser/

How I got sued by Facebook

...Their contention was robots.txt had no legal force and they could sue anyone for accessing their site even if they scrupulously obeyed the instructions it contained.

http://www.itwire.com/it-policy-news/regulation/38101-pete-warden-vs-facebook-a-case-of-too-much-data-access

Pete Warden vs. Facebook: a case of too much data access

... Pete Warden had a really great idea: to map the friendship interactions of Facebook users to aid with geospatial analysis of user relationships. Facebook's lawyers had a different view.

Throwing the Book at Facebook

See this article in the Business Spectator.

"Companies and individuals are increasingly beginning to query why they should simply wear slanderous online comments that they wouldn't hesitate to take legal action against if it appeared on the printed page. From the heady early days when the internet was seen as a beast too wild to be tamed by the law, there is growing debate as to whether and how the web should be regulated.


In the past few weeks, we have seen a series of legal issues arise in relation to comments on the internet – particularly on Facebook.

In one case, $30,000 in damages was rewarded in response to defamatory comments by a man using various pseudonyms on a stock market forum. We have also seen an Indonesian man currently face jail time for insulting his music mentor on Facebook. ..."

See also - Facebook Ads article

How should damages be assessed for privacy and cybersecurity breaches

Listen to this podcast where I discuss how damages should be assessed in privacy and cybersecurity lawsuits. The Lawyers Weekly Show host J...