“The Board considered that the Facebook
site of an advertiser is a marketing communication tool over which the
advertiser has a reasonable degree of control and could be considered to
draw the attention of
a segment of the public to a product in a manner calculated to promote
or oppose directly or indirectly that product. The Board determined that
the provisions of the Code apply to an advertiser’s Facebook page. As a
Facebook page can be used to engage with
customers, the Board further considered that the Code applies to the
content generated by the advertisers as well as material or comments
posted by users or friends.”
See Diageo Australia
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