Week 2: The Law of Google

This class will look at Google's business models, and the legal issued raised.

Have a high level look at the following parts of the Google empire:

• Ten Things We Know To Be True
• Google Products
• Google Books
• AdWords and AdWords Help
• AdSense
• New Privacy Policy (and review material linked from this page)

Reading:

• Australian Competition and Consumer Commission v Trading Post Australia [2011] FCA 1086 (22 September 2011), currently on appeal
• Financial Times:  Google Privacy Policy Gets Public Airing (2 March 2012)
• Click Fraud
• Advanced Click Fraud

Additional Reading if you have time:

• Official Google Blog
• Google's Inside Search
• 40 Changes for February 2012
• Google Watch Blog
• Prior Blog Posts Concerning Google
• Google's Guide to having your website indexed properly in Google search results

Hosted Domains

• Example
• Google Closing Down Hosted Domains
• Note