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Showing posts with label click fraud. Show all posts
Showing posts with label click fraud. Show all posts

Week 2: The Law of Google

This class will look at Google's business models, and the legal issued raised.

Have a high level look at the following parts of the Google empire:


Reading:


Additional Reading if you have time:

Hosted Domains

Faceless Net Giants

A story in the Sydney Morning Herald:  "Faceless Net Giants Writing Own Rule Books."  If you upset Google (or Google Ireland -- the company that Google hides behind), they can just make you disappear.

"Australians use them more than any other websites and to many they have become essential services, oiling the wheels of life and commerce at the click of a mouse. 


But when Google or Facebook no longer wants you, it can be all but impossible to find out why, as internet entrepreneur Mark Bowyer and others have found to their cost.

Earlier this year Google banned ads from his travel website, Rusty Compass, because it said the site "poses a risk of generating invalid activity".

The Law of Google 2010 (updated)

These are my notes for class for 1 March 2010. The class is "The law of Google". Have a look at these websites (and if you have a Google account, log in to that account first):

1. The breadth of Google.

Search
www.google.com
www.google.com.au
www.google.co.uk
www.google.ca
www.google.de
www.google.com.br
www.google.com.bd
www.igoogle.com
News
Images
Blogs
Maps
Videos
Books
Scholarly Papers
Finance
Custom Search, example: Leading Australian Law Firms
Syndicated Search and example and example
Directory
Products
Google Base
Android

More information: Wikipedia
How Google Works
Google Sitemap

2. AdWords and AdSense: Google Advertising

A. Do these searches on Google, Australian Googleand UK Google and compare results:
  • Noosa
  • Hilton
  • Q1
  • cheap accomodation queensland
  • flowers paddington
  • the tallest building in brisbane is
  • DSL-G604T
  • Sony
  • Harvey World Travel
  • Harvey World Travel Insurance
Have a look at the two Google search interfaces on this page (http://www.cyberspac.com/Cyber_Law_and_Policy/Search.html) and do the same searches on both and compare the results.

B. AdSense

Look at the Google Ads on these websites:
More information on Adsense

C. Google Trends and Google Analytics
Also, Google Insights for Search

D. AdWords
  • create Ad
  • select Keywords, budget and display location
  • people then click on your Ad.
Terms: pay-per-click (PPC); cost-per-click (CPC); cost-per-impression (CPM); click through rate (CTR)

KeyWord Tool and Tool

More information: Google Learning Centre

E. Other types of Google advertising
Maps
Local Maps
You Tube

F. Problems & Issues

(a) Pay Per Click Websites

Look at these websites:
(What is legitimate? See RealSpanking and Jackassand UStream)

(b) Click Fraud
What percentage of click are fraudulent? See this story and here too.
Clickfraud is old news: Crack-down

(c) Trade Mark Issues
Google Procedure
ACCC Lawsuit: See here and here and here andhere(Google filed its defence on 17 November 2008.)
RescueCom Lawsuit
French Lawsuit
Geico Lawsuit and settlement

More information
Google Business Solutions

3. Legal issues and lawsuits

Book Search Lawsuit and here
Caching & Copyright: see here and here and here

Have a look at other Google posts on this blog: Click Here



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