Serviced apartment and hotel operator Meriton was found to have engaged in illegal conduct by manipulating TripAdvisor reviews. The ACCC sued Meriton and won. The ACCC brought actions under s18 and the little used s34 of the Australian Consumer Law.
See judgment at: http://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2017/2017fca1305
According to the judgment, Meriton manipulated TripAdvisor in two ways:
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This website has some useful links and references: http://www.epiphanysolutions.co.uk/article-index/rights-and-laws-of-the-internet/