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Showing posts with label audience matching. Show all posts
Showing posts with label audience matching. Show all posts

Privacy and Opt-Out

Many people are aware of the use of cookies for tracking purposes.  But that is old technology.  Many advertisers use more sophisticated techniques for targeting advertisements, such as tracking pixels or audience matching or audience matched advertising.

In Australia, some advertising systems allow consumers to opt-out of audience matching targeting.  This is not well-known or promoted.  To opt-out, go here.

Affiliate Program Advertisers Must Take Care Not to be Misleading

Many businesses run affiliate programs.  That is, a publisher or blogger will receive a commission for referring people to the website of th...