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Privacy and Opt-Out

Many people are aware of the use of cookies for tracking purposes.  But that is old technology.  Many advertisers use more sophisticated techniques for targeting advertisements, such as tracking pixels or audience matching or audience matched advertising.

In Australia, some advertising systems allow consumers to opt-out of audience matching targeting.  This is not well-known or promoted.  To opt-out, go here.

Responsibility for User Comments Posted on Facebook

The High Court of Australia decided today that a newspaper with a Facebook page is responsible for defamatory comments posted by Facebook users on the newspaper's Facebook page.

"The appellants' attempt to portray themselves as passive and unwitting victims of Facebook's functionality has an air of unreality. Having taken action to secure the commercial benefit of the Facebook functionality, the appellants bear the legal consequences."

None of this is surprising.  There are many prior cases in different areas that reach the same result.  There was an Advertising Standards Board decision against VB that said similar, and also the ACCC v. Allergy Pathways case from about 10 years ago.

The next question is whether Facebook could be liable for defamation for user content.


Privacy and Streaming Services

A recent report from the USA found that most of America’s popular streaming services and TV streaming gadgets such as Netflix, Roku and Disney+ failed to meet minimum requirements for privacy and security practices. The lone exception was Apple.

See Common Sense Media report

US Court says AI machine cannot be inventor

Reaching a different conclusion to an Australian Federal Court decision, a US District Court looking at the same facts decided that an AI machine cannot be an inventor on a patent.

See Bloomberg story: “The unequivocal statements from the Federal Circuit that ‘inventors much be natural persons’ and ‘only natural persons can be inventors’ supports the plain meaning of ‘individual’ in the Patent Act,” the judge ruled.

Affiliate Program Advertisers Must Take Care Not to be Misleading

Many businesses run affiliate programs.  That is, a publisher or blogger will receive a commission for referring people to the website of th...