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Showing posts with label affilate. Show all posts
Showing posts with label affilate. Show all posts

Comparison Website that made money from Affiliate referrals was Misleading

Trivago, a price comparison, recent lost an appeal in Australia regarding how it ordered the listings on its affiliate program website.  Trivago's conduct was held to be misleading, and therefore illegal, in Australia.

See ACCC media release:  https://www.accc.gov.au/media-release/trivago-loses-appeal-after-misleading-consumers-over-hotel-ads

Judgment is here:  Trivago N.V. v Australian Competition and Consumer Commission [2020] FCAFC 185

Discount Accommodation and Affiliate Payments

Online travel agents make commissions of approximately 15% to 25% of the price of the accommodation booked.  Some share that commission with travellers through loyalty programs.  Others give discounts upfront, or share some of the commission with "affiliates" who refer other customers.  One such service is JetSetter, who has discount quality accommodation, and shares 5% with the guest and 5% with the referring affiliate.  See Jetsetter.  (I use this service by the way, and it is good.   I have stayed in luxury accommodation at great prices.)

Another good referral program is OFX (OzForex) which is an international wire money transfer business.  It is in competition with Western Union, and is much better value.  See OFX website.

New Californian Privacy Law: CPRA to effectively replace CCPA

On U.S. Election Day, 3 November 2020, voters in the State of California overwhelmingly voted in favour of Proposition 24—a ballot measure t...