See this article: Legal Lessons from the Ice Bucket Challenge.
"Viral cause marketing is an enticing way to build attention for a brand. Before you embark on a strategy that seeks to copy the summer phenomenon of the ALS Ice Bucket Challenge, consider the legal ramifications."
A blog relating to Internet legal issues by Professor John Swinson, University of Queensland
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Jurisdiction over Google
In Canada, o n June 13, 2014, a Canadian court issued an injunction requiring Google to remove certain websites from its internet search res...

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