See this article: Legal Lessons from the Ice Bucket Challenge.
"Viral cause marketing is an enticing way to build attention for a brand. Before you embark on a strategy that seeks to copy the summer phenomenon of the ALS Ice Bucket Challenge, consider the legal ramifications."
In Canada, o n June 13, 2014, a Canadian court issued an injunction requiring Google to remove certain websites from its internet search res...
This website has some useful links and references: http://www.epiphanysolutions.co.uk/article-index/rights-and-laws-of-the-internet/
Rokt is fighting in Federal Court to have a patent application allowed. The Commissioner of Patents is opposing the grant of the patent: ...