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The Law of Google 2010 (updated)

These are my notes for class for 1 March 2010. The class is "The law of Google". Have a look at these websites (and if you have a Google account, log in to that account first):

1. The breadth of Google.

Search
www.google.com
www.google.com.au
www.google.co.uk
www.google.ca
www.google.de
www.google.com.br
www.google.com.bd
www.igoogle.com
News
Images
Blogs
Maps
Videos
Books
Scholarly Papers
Finance
Custom Search, example: Leading Australian Law Firms
Syndicated Search and example and example
Directory
Products
Google Base
Android

More information: Wikipedia
How Google Works
Google Sitemap

2. AdWords and AdSense: Google Advertising

A. Do these searches on Google, Australian Googleand UK Google and compare results:
  • Noosa
  • Hilton
  • Q1
  • cheap accomodation queensland
  • flowers paddington
  • the tallest building in brisbane is
  • DSL-G604T
  • Sony
  • Harvey World Travel
  • Harvey World Travel Insurance
Have a look at the two Google search interfaces on this page (http://www.cyberspac.com/Cyber_Law_and_Policy/Search.html) and do the same searches on both and compare the results.

B. AdSense

Look at the Google Ads on these websites:
More information on Adsense

C. Google Trends and Google Analytics
Also, Google Insights for Search

D. AdWords
  • create Ad
  • select Keywords, budget and display location
  • people then click on your Ad.
Terms: pay-per-click (PPC); cost-per-click (CPC); cost-per-impression (CPM); click through rate (CTR)

KeyWord Tool and Tool

More information: Google Learning Centre

E. Other types of Google advertising
Maps
Local Maps
You Tube

F. Problems & Issues

(a) Pay Per Click Websites

Look at these websites:
(What is legitimate? See RealSpanking and Jackassand UStream)

(b) Click Fraud
What percentage of click are fraudulent? See this story and here too.
Clickfraud is old news: Crack-down

(c) Trade Mark Issues
Google Procedure
ACCC Lawsuit: See here and here and here andhere(Google filed its defence on 17 November 2008.)
RescueCom Lawsuit
French Lawsuit
Geico Lawsuit and settlement

More information
Google Business Solutions

3. Legal issues and lawsuits

Book Search Lawsuit and here
Caching & Copyright: see here and here and here

Have a look at other Google posts on this blog: Click Here



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First Class 2010

Welcome to LWN117 Cyber Law and Policy in Semester 1, 2010 at QUT.

This unit is offered in internal mode, commencing Monday 22 February 2010 at 6pm.

The Venue is: GP:B506
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Google, Privacy and Buzz

Google moved quickly to contain a firestorm of criticism over Buzz, its new social network, taking the unusual step of announcing changes to the product over the weekend to address privacy problems.

Late Saturday, Todd Jackson, product manager for Gmail and Google Buzz, wrote in a blog post that Google had decided to alter one of the most vehemently criticized features in Buzz: the ready-made circle of friends that Buzz gives new users based on their most frequent e-mail and chat contacts. Now, instead of automatically connecting people, Buzz merely suggests to new users a group of people that they may want to follow or want to be followed by. ....


Critics Say Google Invades Privacy With New Service

SAN FRANCISCO — When Google introduced Buzz — its answer to Facebook and Twitter — it hoped to get the service off to a fast start. New users of Buzz, which was added to Gmail on Tuesday, found themselves with a ready-made network of friends automatically selected by the company based on the people that each user communicated with most frequently through Google’s e-mail and chat services.

Enlarge This Image

Google's decision to use e-mail and chat as the basis of a social network was unfair and deceptive, some critics claimed.

Related

With Buzz, Google Plunges Into Social Networking(February 10, 2010)

Times Topics: Google Inc.

Readers' Comments

Share your thoughts.

But what Google viewed as an obvious shortcut stirred up a beehive of angry critics. Many users bristled at what they considered an invasion of privacy, and they faulted the company for failing to ask permission before sharing a person’s Buzz contacts with a broad audience. For the last three days, Google has faced a firestorm of criticism on blogs and Web sites, and it has already been forced to alter some features of the service.


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Copyright in Directories

This recent judgment also includes interesting comments regarding computer generated works.

Telstra Corporation Limited v Phone Directories Company Pty Ltd [2010] FCA 44 (8 February 2010)


"Even if the authors of the Works could be identified with sufficient clarity and certainty (and they cannot), the people suggested to be the authors of the Works did not exercise “independent intellectual effort” and / or “sufficient effort of a literary nature”. A majority of the creation process of the WPD and the YPD was heavily automated. Human intervention was regulated and controlled according to either the various computer systems in place including the Rules (see Part V Sections B and C above). Further, the contribution of the people suggested to be authors of the Works was anterior to the work taking its material form. Very few people had any part to play in the final presentation of the Works or the particular form of expression of the information. Those people, again, could not have been said to have exercised “independent intellectual effort” and / or “sufficient effort of a literary nature”: see [20(3)] above."
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iiNet copyright case

The iiNet copyright case was decided this week. It concerns the copyright liability of an Internet service provider (ISP) for the conduct of its customers.
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Challenges for Google

From The New York Times:

In Europe, Challenges for Google

On issues like privacy, copyright protection and the dominance of its search engine, Google is increasingly clashing with lawmakers and regulators.

http://s.nyt.com/u/ejr
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Internet Freedom

Hilary Clinton's speech yesterday on Internet freedom attracked an interesting reaction from China.



News coverage of Chinese reaction:
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Legal Blogs

ABA's list of 100 great legal blogs

Examples

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Updated Internet Law Website

I have updated the class Internet Law website.
It is now located at www.cyberspac.com
There is a list of useful Internet law links here.

Also, as an experiment, have a look at:
www.ecyberspac.com

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Sports Website

A new sports website, run from Brisbane, looks interesting:
www.sportsvolcano.com
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New Australian IP Blog

IP Blog - http://blogs.mallesons.com/ipwhiteboard
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Google Steals The Web?

The Google sideWiki product is kicking up a storm.

http://talkbiz.com/blog/google-steals-the-web/

http://www.google.com/sidewiki/entry/foley.sj/id/1ksJhFGMBYdq_whDm7Ihcc4wz14
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