Internet Law Resource Centre

BNA has launched its Internet Law Resource Centre. It costs a heap of money, but there is a 15 day free trial.

Manipulating Google Search Results

The NY Times has a very good story about how JC Penney manipulated Google search engine results. Google did not catch this until the NYT pointed this out. Once Google decided to act, Google manually changed the results. For many searches, JC Penny went from 1st place to about 75th place.

See Search Optimisation and Its Dirty Little Secrets.

See also Search Engine Optimisation to Lure Readers

Google and Charity

Google Finds It Hard to Reinvent Philanthropy. See NY Times story.

LWN117 Offered in Semester 1, 2011

Cyberlaw and Policy LWN117 will be offered in first semester 2011 at QUT. See course details.

Is Law School A Losing Game?

See this story from the U.S. To what extent is the situation the same in Australia?

Online Surveys

See SMH

Google and Privacy

On Wednesday, the FTC closed its investigation of Google for its collection of data from unsecured wireless networks that may have violated privacy rules.  Google’s changes to its procedures and policies address the FTC’s concerns according to a letter from the FTC to Google:  http://www.ftc.gov/os/closings/101027googleletter.pdf 

No Copyright In This Headline

The Federal Court of Australia decided today that newspaper headlines are not protected by copyright. How will this impact Google News?

Fairfax Media Publications Pty Ltd v Reed International Books Australia Pty Ltd [2010] FCA 984 (7 September 2010)

See Mallesons Alert

The Australian

BusinessWeek

Fake Consumer Reviews

On the consumer protection front, the FTC settled charges that a public relations agency engaged in deceptive advertising “by having employees pose as ordinary consumers posting game reviews at the online iTunes store, and not disclosing that the reviews came from paid employees working on behalf of the developers. This activity was in violation of the FTC's Revised Endorsement Guidelines which require disclosure. The PR firm, Reverb Communications, is required to take down the fraudulent postings and bars them from making similar postings in the future without appropriate disclosures.

Press release: http://www.ftc.gov/opa/2010/08/reverb.shtm

Links to Complaint and Consent Order: http://www.ftc.gov/os/caselist/0923199/index.shtm

Information on the FTC's Revised Endorsement Guidelines (16 CFR Part 255): http://ftc.gov/multimedia/video/business/endorsement-guides.shtm

Google and Privacy

A video cartoon featuring Google's chief giving away ice-cream to snoop on children aired on a giant screen in Times Square today as a privacy group continued to hound the internet giant.

Consumer Watchdog took its gripes with Google to the centre of Manhattan, where it paid to have a "Don't be evil?" animated clip shown on a "Jumbotron" screen above the masses coursing through Times Square.

Full story