Cyberlaw

Internet business models

Article on price fixing issues for ebooks - see here.

Keyword Decision in California

See Network Automation v. Advanced Systems Concepts

"Here we consider whether the use of another’s trademark as a search engine keyword to trigger one’s own product advertisement violates the Lanham Act. ...

Given the nature of the alleged infringement here, the most relevant factors to the analysis of the likelihood of con- fusion are: (1) the strength of the mark; (2) the evidence of actual confusion; (3) the type of goods and degree of care likely to be exercised by the purchaser; and (4) the labeling and appearance of the advertisements and the surrounding context on the screen displaying the results page.

The district court did not weigh the Sleekcraft factors flexibly to match the specific facts of this case. It relied on the Internet “troika,” which is highly illuminating in the context of domain names, but which fails to discern whether there is a likelihood of confusion in a keywords case. Because the linchpin of trademark infringement is consumer confusion, the district court abused its discretion in issuing the injunction. "

Class 3 - Internet Jurisdiction

The next class is Internet jurisdiction. In addition to the notes in the Study Guide, please read the following:

Wikipedia introduction and personal jurisdiction

Sliding Scale Test:

Zippo case

Effects Test:

Calder v. Jones (US Supreme Court)

Application of Effects Test:

Ubid v. GoDaddy

Weather Underground case (and complete court file for this case if interested)

Article

Trademark and Calder Test

Australian approach:

Dow Jones v. Gutnick (High Court of Australia)

[Defamation - including Internet cases - background information if interested]

Comment: Determining Internet Jurisdiction

Queensland Police information

Could two courts come to an inconsistent result in the same case:

See The Secret litigation

Background: The Australian

Australian Trial Judge Decision
Full Court of Federal Court Decision

Note regarding US decision on jurisdiction

See also prior posts if interested, for example.

Australian Domain Names

Australia’s Internet community celebrated a significant milestone last night with the registration of the two millionth .au domain name.

UDRP - Bad Faith Registration

In a UDRP proceeding against a cybersquatter, the Complainant has to prove three elements. The third element is bad faith registration and use. Some decisions have interpreted this requirement as being bad faith registration only. However, the traditional view that both bad faith registration and bad faith use is required, was supported, by majority, in the recent SimplyBusiness.com decision.

Keywords in Canada

Last month (February 2011) in Private Career Training Institutions Agency v Vancouver Career College (Burnaby) Inc, the Court of Appeal for British Columbia refused to grant an injunction preventing the use of names of competitors in Google and Yahoo keywords as part of internet advertising.

iCyte

When you are doing electronic research on the Internet, the iCyte tool is useful. See www.icyte.com. You can use it to save and annotate your research. It is free for students.

Week 2 - Google and Social Media

On Monday we will be looking at the business models of companies who operate primarily on the Internet. We will look at the rules you must comply with when using their sites (in addition to all other laws that apply), and the benefits/criticisms of their business models. In particular, we will focus on Google and Facebook, but will also try to cover Amazon, eBay and Twitter. You should be familar with the products/services offered by these companies, and their terms and conditions.

What are the risks of doing business with these organisations?

For some background you can look at:

Don't Be Evil

Google Product Offerings

Google Watch

Google Book Project

AdWords - Australia

Facebook and Privacy

Click fraud

Endorsements - US position

Study guides

For those in the class asking about study guides, paper copies have been mailed to you, and you should receive them within the next few days. In the meantime, you can access an electronic copy under the "Learning Resources" tab of the Blackboard site.

Article on Domain Name Law

See this brief article that I wrote as an introduction to domain name law.

7s Domain Name Decision

Is it cybersquatting to point a domain name to a website that has no relationship with the semantic meaning of the domain name?

See 7(s) v. Luo decision

Discussion: Domain Name Wire

Patenting Business Methods

Review of patentable subject matter in Australia

The Australian Advisory Council on Intellectual Property has released its review of patentable subject matter. The Advisory Council is an independent body appointed by the government, and advises the Federal Minister for Innovation, Industry, Science and Research on intellectual property matters.

Click here to view the report

Click here to view the Advisory Council's Media Release