Adsense HTML

iCyte page

This is the iCyte service that I mentioned in class.
Here is a project that I have created using iCyte.

Websites

This is the course website:

Peter Black, who co-taught this subject last year, has this blog. http://freedomtodiffer.com/ He has become a famous Twit.

Google falls foul of privacy once again

From JL:


It is interesting to note that once again Google has reached for the freedom of speech lever as the apparent universal panacea absolving itself of any and all responsibility for breaches of privacy.
I for one would have though that, as an American company, Google would have been well-versed in the notion that freedom of speech is only 'free' to the extent that it does not impose on, contravene or breach another person's legal rights.
If tertiary institutions have the capability of analysing work submitted by students for plagiarism through the use of algorithm programs, then surely the technical boffins at Google can devise some process whereby material submitted for posting to the web can be assessed.
In this particular case, it is difficult to embrace the Google's Code of Conduct "Don't do evil" as being anything other than a marketing slogan. For mine, aiding and abetting the doing of evil equates to the same thing. If Google is serious about corporate social responsibility, then I suggest it not just talk about it, but in the words of another multinational "Just do it!"

See also NY Times

Net Fraud

Net fraud accused back online

From: The Courier-Mail
February 21, 2010

A TEENAGE Brisbane student accused of using the internet to defraud Queensland's biggest bank of $2 million has today had his ban on using the internet lifted.

Brisbane Magistrate Noel Nunan this morning varied bail conditions for Philip Heggie, 18, so he could use the internet to continue his university studies.

Heggie, a University of Queensland business student, made a brief appearance in the Brisbane Magistrate's Court to answer charges of fraud, attempted fraud and uttering a forged document.

Click here to read the full article on the website

--- A class member asks the following regarding the above story:

Given the level of sophistication required to perpetrate these alleged activities, has the Court (in its most recent decision concerning bail conditions) paid sufficient heed to the possibility of the accused undertaking similar acts? How meaningful are either of the different sets of bail conditions prescribed by the court, given that cyber crimes can be undertaken anonymously?

Google Counter-sues regarding AdWords

This recent article is worth reading, as it relates to Google, trademark issues and also jurisdiction issues:

Are these sites legitimate, or not?

www.ecyberspac.com

What is the purpose of these websites?

The Law of Google 2010 (updated)

These are my notes for class for 1 March 2010. The class is "The law of Google". Have a look at these websites (and if you have a Google account, log in to that account first):

1. The breadth of Google.

Search
www.google.com
www.google.com.au
www.google.co.uk
www.google.ca
www.google.de
www.google.com.br
www.google.com.bd
www.igoogle.com
News
Images
Blogs
Maps
Videos
Books
Scholarly Papers
Finance
Custom Search, example: Leading Australian Law Firms
Syndicated Search and example and example
Directory
Products
Google Base
Android

More information: Wikipedia
How Google Works
Google Sitemap

2. AdWords and AdSense: Google Advertising

A. Do these searches on Google, Australian Googleand UK Google and compare results:
  • Noosa
  • Hilton
  • Q1
  • cheap accomodation queensland
  • flowers paddington
  • the tallest building in brisbane is
  • DSL-G604T
  • Sony
  • Harvey World Travel
  • Harvey World Travel Insurance
Have a look at the two Google search interfaces on this page (http://www.cyberspac.com/Cyber_Law_and_Policy/Search.html) and do the same searches on both and compare the results.

B. AdSense

Look at the Google Ads on these websites:
More information on Adsense

C. Google Trends and Google Analytics
Also, Google Insights for Search

D. AdWords
  • create Ad
  • select Keywords, budget and display location
  • people then click on your Ad.
Terms: pay-per-click (PPC); cost-per-click (CPC); cost-per-impression (CPM); click through rate (CTR)

KeyWord Tool and Tool

More information: Google Learning Centre

E. Other types of Google advertising
Maps
Local Maps
You Tube

F. Problems & Issues

(a) Pay Per Click Websites

Look at these websites:
(What is legitimate? See RealSpanking and Jackassand UStream)

(b) Click Fraud
What percentage of click are fraudulent? See this story and here too.
Clickfraud is old news: Crack-down

(c) Trade Mark Issues
Google Procedure
ACCC Lawsuit: See here and here and here andhere(Google filed its defence on 17 November 2008.)
RescueCom Lawsuit
French Lawsuit
Geico Lawsuit and settlement

More information
Google Business Solutions

3. Legal issues and lawsuits

Book Search Lawsuit and here
Caching & Copyright: see here and here and here

Have a look at other Google posts on this blog: Click Here



First Class 2010

Welcome to LWN117 Cyber Law and Policy in Semester 1, 2010 at QUT.

This unit is offered in internal mode, commencing Monday 22 February 2010 at 6pm.

The Venue is: GP:B506

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