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The Law of Google

These are my notes for class for Tuesday, 3 March 2009. The class is "The law of Google".

1. The breadth of Google.

Scholarly Papers
Custom Search, example: Leading Australian Law Firms
Syndicated Search and example
Google Base

Search tricks and tips
Internal search
Site Search
Site Map

Other Google Stuff
Google Accounts
Web History
Photos: Picasa and Picasa Web
Chrome Browser

More information: Wikipedia
How Google Works
Google Sitemap

2. AdWords and AdSense: Google Advertising

A. Do these searches on Google, Australian Google and UK Google and compare results:
  • Noosa
  • Hilton
  • Q1
  • cheap accomodation queensland
  • flowers paddington
  • the tallest building in brisbane is
  • DSL-G604T
  • Sony
  • Harvey World Travel
  • Harvey World Travel Insurance
B. AdSense

Look at the Google Ads on these websites:
More information on Adsense

C. Google Trends and Google Analytics

D. AdWords
  • create Ad
  • select Keywords, budget and display location
  • people then click on your Ad.
Terms: pay-per-click (PPC); cost-per-click (CPC); cost-per-impression (CPM); click through rate (CTR)

KeyWord Tool and Tool

More information: Google Learning Centre

E. Other types of Google advertising

F. Problems & Issues

(a) Pay Per Click Websites

Look at these websites:
(What is legitimate? See RealSpanking and Jackass and UStream)

(b) Click Fraud
What percentage of click are fraudulent? See this story and here too.
Clickfraud is old news: Crack-down

(c) Trade Mark Issues
Google Procedure
ACCC Lawsuit: See here and here and here and here (Google filed its defence on 17 November 2008.)
RescueCom Lawsuit
French Lawsuit
Geico Lawsuit and settlement

More information
Google Business Solutions

3. Legal issues and lawsuits

Book Search Lawsuit and here
Caching & Copyright: see here and here and here

Also, see older posts in this blog, such as this post from 2006.


Kylie said...

This is a bit of a tangent, but I think it is an interesting issue.

A few days ago, Lessig reported on his blog that "Amazon has caved into demands from the Authors Guild that it disable the ability of the Kindle to read a book aloud."

This issue has some overlap with the Google Book Search case and settlement, in that the fair use arguments are similar.

Lessig writes: "But the bigger trend here is much more troubling: Innovative technology company (Amazon (Kindle 2), Google (Google Books)) releases new innovative way to access or use content; so-called "representatives" of rights owners, Corleone-like, baselessly insist on a cut; innovative technology company settles with baseless demanders, and we're all arguably worse off."

I think that preventing devices like the Kindle to read a book aloud could have some rather serious ramifications for people with print disabilities. For those who are interested, Paul Harpur, who is an associate lecturer in the law faculty and who is blind, has written an article with Nic Suzor and Dilan Thampapillai on the difficulties faced by people with print diabilities to gain access to electronic texts under Australia law. It is available at:

Kylie said...

Yesterday's WIRED blog had an article by Ryan Singel called "Google's Ad Targeting Turns Algorithms on You"

The article focuses on Google's Wednesday annoucement that it would begin selling behavioral profiling ads.

Singel writes, "Google will now combine DoubleClick's targeting with info from its sprawling AdSense network (which usually serves small text ads) and will quickly be able to build up robust profiles on Google users, whether they have an account or not.

But more intriguingly, Google also announced YouTube ads will become targeted by categorizing what you watch, say and do on YouTube -- combined with the other info from its DoubleClick."

Romantic Girl said...

Google has agreed to take down street view pictures if they raise privacy concerns

Individual internet users who do not want either their image or that of their home to be used in Street View can request it be taken off Google's database by filling out an online form.

"Google has promised to remove any pictures to which individuals objected. “We put tools in place to allow people to remove images quickly, and this shows that the technology works,” it said. “The images have been removed, in many cases within hours.” Google uses technology to blur faces and car number plates but admitted that “sometimes it does not work completely”."

This article also foreshadows some legal action again Google.

"Privacy International, a pressure group, said that it would bring legal action against the company.

Tom Brake, the Liberal Democrat home affairs spokesman, said that he would ask the Government to have security features of the service “beefed up”. He said: “It is clear from what has happened in the last 24 hours that fun commercial applications can be just as intrusive of people’s privacy as CCTV or security systems.”"

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